VODDY is different in many ways. It comes in a black fluted bottle for a start. It's nostalgic in the flavour profiles and has attitude. It's easy to reference at a bar and fits perfectly with the culture of party goers that want a premium but fun drink. In a nut shell, a great drink for good times. The team at VODDY needed a campaign line, design system and e-commerce website. Soul developed creative assets and a personality that delivered the impact needed. This would feed into the online purchasing environment and the merchandising and offline guerrilla marketing.
VODDY already sold through Shopify but the requirement for a bespoke and more personalised website was the goal. A creative strategy was developed first on how to engage with the audience, from the language to the look and to the colour usage. We then developed way to interrupt the current communication of competitor brand comms and tone of voice. An on-page SEO and audit of the competitor brands enriched our analysis and from there we piloted and tested our new keyword language. A collaboration with other broadcast and digital influencers accelerated the awareness campaign and also aided the product launch events. Products stunts now also enhance the VODDY story and positioning.
We always create equally immersive digital experiences across all screen sizes and make it a priority from the outset when creating a design system. This is a customer first experience and it’s requirement needed to be seamless, fluid and engage the audience. An intuitive customer interface and experience is at the forefront of all our design standards.
