Project Summary

// Project: Launching a Bold New Vodka Brand With Flavour and Flair
VODDY had the product: a new Scottish vodka range with three standout flavours. What they needed was everything else. From the brand name outwards, Soul was brought in to turn a blank canvas into a launch-ready brand that would cut through one of the most saturated markets out there.
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// The Challenge: Making a Splash in the Spirits Market
The alcohol space is loud — and crowded. VODDY wanted to speak directly to the 21 – 40 crowd with something bold, fun, and instantly recognisable. The challenge? Build a full brand personality, a visual system, and a digital platform that felt fresh — not forced. They didn’t just want to look good on shelves, they needed to sell online, build a community, and spark interest from day one.

We crafted a complete launch experience — from positioning and packaging to e-commerce and influencer activation.

Branding That Hits Different
We started by developing a playful, confident brand voice and visual identity. From colour palette to custom iconography, the system was built to flex across flavours, formats, and campaigns — with one goal: be unmistakable.

Campaign Line & Messaging
We created a core campaign line that captured VODDY’s attitude and energy, then built messaging to match across touchpoints — from social bios to packaging tags.
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Packaging & Merch Design
Each flavour got its own standout look while staying clearly part of the same family. We also designed merch that gave the brand visibility beyond the bottle.
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Guerrilla & Digital Marketing
To build real buzz, we combined clever offline ideas with a sharp digital strategy — testing campaign language, creating influencer kits, and designing shareable launch assets.

E-Commerce That Converts
The bespoke website was designed for direct-to-consumer sales, with smooth user journeys, bold visuals, and mobile-first performance.

The cohesive branding, robust e-commerce website, and high-energy launch resulted in rapid brand recognition and smooth online sales for VODDY, successfully establishing it in the competitive spirits market.

‍Quick Brand Recognition
A loud, proud brand identity made VODDY impossible to ignore—online and in the wild.

‍Smooth Online Sales
The custom e-commerce platform made buying frictionless, turning curiosity into conversion.

‍Cohesive Brand System
From digital ads to bottle labels, everything looked and sounded like VODDY. That consistency built trust, fast.

‍High-Energy Launch
Thanks to coordinated influencer campaigns and fresh content, VODDY launched with real momentum.

We don’t just make things look nice — we launch brands with personality, purpose, and built-in energy. VODDY’s success shows how a strong creative strategy, matched with flawless execution, can cut through even the noisiest markets.