Project Summary

/// Project: Creating a Compassionate Brand for Holistic Animal Care
Tiertherapie Mangfalltal is a veterinary practice rooted in empathy and dedicated to holistic animal therapy. Soul Creative Agency partnered with founder Lilan Köster to create a warm, credible brand identity that reflects the care, trust, and professional expertise that define her practice.
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// The Challenge: Defining a Voice for Holistic Veterinary Care
In a field where trust and emotional connection are paramount, Tiertherapie Mangfalltal needed a distinctive brand identity—one that would resonate with pet owners seeking an alternative, deeply personalised approach to animal health.

While their therapeutic method was clear, their brand was not yet defined. They needed:

• A visual identity that projected compassion and professionalism
• A seamless digital experience for booking and information
• Branded literature that simplified and humanised complex treatments
• They turned to Soul to bring clarity, warmth, and cohesion to their voice and presence.

We developed a complete brand ecosystem — designed to be intuitive, empathetic, and distinctive.

Brand Discovery & Identity Design
We began with strategic whiteboard sessions to uncover the core values and personality of the practice. The resulting brand identity was grounded in warmth and care, with a calm, organic aesthetic and a logo design that speaks to trust, connection, and wellbeing.

Website Design & User Experience
We designed and developed a responsive website with clear navigation, soft visuals, and human-centric copy. The digital experience was crafted to feel approachable and easy — helping clients access information and book treatments with confidence.

Graphic Design & Branded Materials
To ensure consistency across every touchpoint, we created a suite of printed materials, including brochures and forms, all aligned with the new visual language. The design is minimal, legible, and emotionally intelligent—supporting clear communication around complex holistic treatments.

Tiertherapie Mangfalltal now presents a polished, authentic identity that supports every part of the client journey, achieving authentic emotional resonance and professional consistency across all touchpoints.

A Trusted and Unified Brand Presence
• Tiertherapie Mangfalltal now presents a polished, authentic identity that supports every part of the client journey — from first impressions to ongoing care

• Authentic Emotional Resonance
The new brand identity reflects the practice’s values with clarity and feeling — resonating with clients seeking a gentle, expert approach to animal health.
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• Stronger Digital Engagement
The website provides a welcoming, friction-free experience, increasing client confidence and simplifying booking.

• Professional Consistency
All branded materials now align visually and tonally — reinforcing credibility and trust across print and digital.

• Simplified Client Communication
Complex treatments are presented in a warm, accessible way — bridging expertise and empathy.

We translated a personal, empathetic approach to care into a clear and calming brand experience — one that built trust without overexplaining. By shaping every touchpoint with intention, the practice now connects with its audience in a way that feels as natural and reassuring as the therapy it provides.

Final Word
Design doesn’t need to shout to be heard. For Tiertherapie Mangfalltal, gentle clarity and emotional warmth created a brand that feels truly alive—quietly confident, and unmistakably human.