Soul was appointed to create a design system and language that enhanced the current SAC Consulting brand. We wanted it to go beyond their logo and identity. From internal literature, brand guidelines, exhibition systems, digital and social media to an extension of their identity system and a quarterly magazine for their community.
Our brief was to bring the organisation to life across all touch points - from brand identity, print collateral and the design of all internal and external communications. With a mix of classic branding, strategy and art direction we were able to produce a more coherent customer journey. By applying the colour platform in a creative format, we were able to signpost areas of the business. This allowed teams across the estate to have their own identity but still feel part of the community. Typographic considerations were also implemented to support the brand device through all communication applications.
By using the window pane logo device as a basis, dynamic shapes and progressive designs templates were able to be created. The theme was always present in all the design and digital expressions, either through colour or design application. Template systems were created so that all members of the SAC team throughout the estate were able to prepare communication effortlessly and on brand. This cut down the time for preparation and confusion.
