Project Summary
// Project: Building a Unified Brand for Agricultural Expertise
SAC Consulting plays a critical role in Scotland’s agricultural landscape — offering expert guidance to a wide and varied client base. They approached Soul to help evolve their brand from a standalone logo into a comprehensive identity system. One that could reflect the organisation’s expertise, unify its many teams, and support clear, consistent communication across every touchpoint.
// The Challenge: Creating Clarity Across a Complex Organisation
SAC Consulting had an established name and logo, but lacked a visual and verbal system that brought their brand to life. With numerous specialised teams and service areas operating across Scotland, consistency was a challenge. The goal: to build a flexible brand framework that allowed for individual identity while reinforcing connection to the wider SAC Consulting family.
We partnered with SAC Consulting to create a robust corporate identity design system — strategic, scalable, and ready to serve both internal teams and external communications.
Design System & Brand Guidelines
We developed a complete visual and verbal brand language. From typography and colour to tone of voice and application rules, the new system brought clarity and structure to every aspect of the brand.
Integrated Visual Identity
Our graphic design work extended into key brand touchpoints, including the design of modular exhibition systems that gave SAC Consulting a commanding presence at agricultural events.
Digital & Social Media Strategy
We defined a visual approach for online platforms — ensuring the brand looked confident, clear, and connected whether on Instagram, LinkedIn, or their own digital channels.
Publication & Editorial Design
We designed SAC Consulting’s quarterly magazine to better reflect their authority and accessibility — translating complex insights into compelling, user-friendly content.
Our work delivered a unified and flexible identity system that empowered SAC Consulting to operate with greater consistency and professionalism — without losing the individuality of its specialist teams.
Streamlined Brand Experience
Audiences now move seamlessly through SAC Consulting’s services, with every touchpoint reflecting a consistent and trustworthy brand.
Unified but Modular
The system allows teams to tailor communications to their niche, while still feeling unmistakably part of the SAC Consulting brand.
Professional Market Perception
The new identity signals expertise and reliability, helping elevate SAC Consulting’s standing across Scotland’s agriculture and rural sectors.
Clearer, Stronger Communication
With a refined design language, SAC Consulting can now communicate more effectively with farmers, policymakers, and industry stakeholders alike.
The system we developed gave SAC Consulting the tools to unify, without flattening. Their new identity system embraced the organisation’s complexity while reinforcing a shared professional standard. That flexibility — structured, not rigid — was key to creating lasting cohesion.
Final Word
Big organisations don’t need louder branding — they need smarter systems. Our work allowed SAC Consulting to speak with one clear voice, without asking their diverse teams to lose their individuality.
