Communicating their ethos, passion, expertise and demonstrating what it is that makes a Rebel Barber needed strategy and a requirement to future proof the design communication. Our client wanted to be able to use the creative process to broadcast, story tell, to run video content showing the flexibility of their skill and to keep step with trends and their creative personality.
The building blocks and standards that Soul created allowed for flexibility helping keep the look and feel of products and experiences consistent. The blueprint offered a unified language and structured framework that guided our client through the opportunities of customer engagements. Whilst at a time when all other barber shops followed a heritage visual language, Rebel Rebel had a clientele that were always chasing the new and trailblazing ideas of the fashion industry and looked to the team at Rebel Rebel for a complimentary style that suited their personality for being an individual.
Rebel Rebel wanted to differentiate themselves from any other barbering service. They wanted to expand their offering to merchandise, products and events. The implementation of the brand look and feel leaned heavily towards the company mantra and vision. Love. Respect. Life. This now became a tool to broaden the Rebel attitude. Packaging, T-Shirt design, Journals, Hair Products. Customers would feel part of a community.
With a linked-up experience our focus for the digital design and visual language was perfectly optimised for desktop and mobile experiences. Ensuring that the brand was expressed showing a reflection and tonality of all at Rebel Rebel. As with any digital experience, it was to be on par with that of any member of the Rebel staff.
