Detail understand that our environment impacts directly on how we feel, on how we behave and indeed the profound affect it has on our wellbeing. Soul has worked with Detail from the day we opened our design practice. We consider ourselves as their creative partners. Our relationship has developed through a process of listening and understanding of what the Detail Architecture objectives truly are. Soul mirrors the level of professionalism that Detail require in communicating their architectural expressions.
Our creative strategy has been to develop a brand language through visual, immersive and textural positioning. This allows us to align each project perfectly with the desired outcome. A narrative has always been to tailor each creative design solution to meets the needs of the end customer. It forms the basis of a story telling experience the agents can then utilise when marketing the developments and properties.
Our work has been chosen and featured by the prestigious paper manufacturer GF Smith and can be viewed here.
Instead of the most projects beginning with a written brief from the client, every location influences a feeling, we need our audience to understand a development's location. Landscapes, poetry, imagery and textures are key features. These creative metaphors helped us imagine our design process. We want audiences to understand how living in one of these outstanding properties created by Detail would make them feel.
