Project Summary

// Project: Designing a Premium Brand for a Vision-Led Architecture Studio
Detail Architecture creates homes and spaces that are more than just functional — they’re transformational. They came to Soul with a clear objective: build a brand that matched the sophistication, thoughtfulness, and quality of their architectural work. It had to feel premium, human, and precise — all at once.
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// The Challenge: Visualising Precision, Beauty, and Wellbeing
Detail Architecture needed a brand identity that could articulate the depth of their work. Their design philosophy is rooted in calm, clarity, and improving lives through space — yet their existing brand didn’t reflect any of that. They needed a visual and verbal identity that spoke directly to high-end clients, positioning them clearly in the premium residential and architectural space.

We created a full brand system that reflected the same elegance, care, and balance Detail Architecture brings to their own work.

A Sophisticated Brand Identity
From logomark to layout, every element was designed with restraint and purpose. We focused on form, proportion, and negative space—mirroring architectural values within the visual identity.

Textural Visual Language
We created a visual system built around calm, tonality, and thoughtful detail. Subtle design choices gave the brand both modernity and timelessness.

A Website That Feels Like Architecture
Their bespoke website was treated as an extension of their built work—clean, structured, minimal, and deeply considered. The portfolio is now showcased in a way that supports storytelling, not just images.

Copywriting That Speaks With Clarity
We wrote all brand and web copy to reflect Detail’s voice: calm, intelligent, and considered. It was less about selling and more about conveying values—attention to space, light, wellbeing, and lifestyle.

The Birlinn Brae Brochure has been chosen and featured by the prestigious paper manufacturer GF Smith and can be viewed here.

With a refined brand in place, Detail Architecture now looks and sounds as exceptional as their work, elevating their industry perception and solidifying their professional digital presence in high-end design.

‍• Elevated Industry Perception
The rebrand helped secure recognition from prestigious partners like GF Smith, further cementing their place in the premium design space.

‍• A Brand That Reflects Their Work
The visuals, language, and experience now mirror the architectural qualities Detail is known for—clarity, restraint, and craft.

‍• Professional Digital Presence
Their website now functions as a true extension of their practice—beautiful, informative, and seamless for potential clients.

By matching the refined sensibilities of Detail Architecture with an equally sophisticated brand system, we created a seamless alignment between their visual identity and their design philosophy. The clarity of their new brand allowed them to present their work with authority and elegance — reinforcing their credibility in the high-end architecture space.

Final Word
Strong branding doesn’t overpower — when done right, it complements. For Detail Architecture, our work created space for their vision to speak clearly and confidently, reflecting the understated excellence at the core of their practice.