Communicating the method in its simplest way and creating a design format that was crisp to enhance the company ethos was crucial to this project. The design styling and creativity of the installation sheets required Soul to create a clear and precise solution that could be applied across the suite of products. The clear formatting of the design system enhanced the professional approach Paterson Safety Anchors required.
To help bring the installation sheets to life and also enhance the products, we introduce line illustrations for each of the different types of safety anchor. A clean design language and format allowed for a step-by-step guided approach for how to safely install these products. As a suite of 4 guides, they presented the professionalism that Paterson Safety Anchors required and a designed format that had simplicity and continuity.
Paterson Safety Anchors needed a seamless graphic design solution and it was crucial that Soul created this for them. We ensured we created a consistent and cohesive user experience, fostering trust and professionalism. We believe that seamless design also supports brand identity by maintaining uniformity across platforms, making it more recognisable and memorable. Additionally, it streamlines interactions, ensuring that users navigate through the design effortlessly, which is vital for achieving both aesthetic and functional goals.
