Project Summary
// Project: Making Safety Simple with Clear, Visual Instructions
Paterson Safety Anchors came to Soul with a practical need: turn complex installation steps for their safety equipment into something anyone could understand — quickly, clearly, and without room for error. Our goal wasn’t just to make it look good; it was to make it work.
// The Challenge: Turning Technical Jargon into Usable Guides
Their equipment is advanced and built for serious compliance standards — but the original instructions didn’t reflect that. They were dense, text-heavy, and risked being misinterpreted. The stakes were high: unclear instructions can compromise safety and frustrate customers. What Paterson needed was a clear, visual way to guide users through each step, without sacrificing technical accuracy or their professional image.
We focused on clarity, usability, and brand consistency — balancing technical detail with intuitive design.
Visual, Step-by-Step Guides
We designed fully visual installation guides that break down each step with clean, easy-to-follow graphics. Each layout was planned to reduce cognitive load and eliminate confusion.
Technical Illustrations & Infographics
We created custom illustrations that show rather than tell. Every image was drawn to scale, focused on what matters, and simplified without losing precision.
Supportive Copy that Complements the Design
We paired each visual with short, purposeful text. No filler. Just instructions that get straight to the point — making the material easier to scan and follow in real time.
On-Brand, Every Time
We applied Paterson’s existing branding across every guide — colours, fonts, logo placement, and tone — to make sure the materials felt like a seamless part of the product experience, not an afterthought.
The redesign had a direct and measurable impact:
Fewer Mistakes During Installation
Users were able to follow guides with minimal guesswork — leading to better compliance and safer use.
Faster Onboarding
The streamlined guides helped first-time users get up and running more quickly, reducing frustration and support needs.
Stronger Brand Trust
The new materials look professional and polished, reinforcing Paterson’s reputation as a dependable safety provider.
By positioning safety as a premium, precision-driven value rather than just a requirement, we elevated Paterson’s brand to reflect its technical expertise and industry leadership. The result was a clear, confident identity that inspires trust while standing strong in a competitive, risk-averse sector.
Final Word
When trust is your product, the brand must communicate certainty at every level. For Paterson Safety Anchors, we delivered a robust identity system that not only holds up under scrutiny—but reinforces their authority as a go-to name in structural safety solutions.
