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CREATIVITY PROVIDED

// Brand Strategy
// Brand Identity
// Art Direction
// Brochure Design
// Site Graphics

215 by Detail is a residential development at 215 West Campbell Street, in Glasgow’s Blythswood Hill. The project reimagines an existing office building as eight apartments, bringing together contemporary architecture, considered interiors and city-centre living.

Soul developed the brand identity, property brochure and site graphics to communicate that vision.

The challenge was to create a confident presence in a busy urban setting while reflecting the calm, space and quality of the homes within.

// The Challenge

The development sits close to Glasgow’s busy shopping streets, traffic and competing visual messages.

Its identity needed to be immediately recognisable. But visibility alone was not enough.

215 also needed to appeal to buyers looking for a more considered way of living: connected to the city, with room to step back from it.

The brand had to communicate both qualities without becoming loud, decorative or disconnected from the architecture.

// The Insight

The strongest starting point was the building itself.

Its repeated structural rhythm offered a visual language based on proportion, form and balance. The proposed homes added another dimension: light, openness and a sense of retreat.

Together, these qualities suggested a clear direction.

An identity could feel bold in its construction and calm in its presentation.

Not sure what’s getting in the way?
‍
Sometimes the useful first step is simply talking it through.

Call Marc at Soul →

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30, ARTHURLIE STREET
BARRHEAD
GLASGOW, G78 2EW
SCOTLAND

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// Creating a distinctiveproperty identity

// The Challenge

// The Insight

// Creating a distinctive
property identity