To be a successful business in todays world you need to think differently, act quickly, support existing customers and importantly, have a strategy to secure new ones. Let’s be Frankie know how to build a successful business model, what makes a successful brand and what messaging resonates with audiences to drive positive action.

Soul created a new brand positioning, brand language that went beyond a logo, an identity system and business literature for introductory communications. Through every touch point, we carefully considered every product benefit, its styling and made sure these aligned with the energetic working process and design elements that LBF required.