With a fleet of over 800 taxis, Glasgow Taxis is the largest supplier of licensed taxis in Glasgow and the largest in the UK outside London. A new brand logo, brand guidelines, brand language, advertising, recruitment campaigns and vehicle livery were created, plus a proposition that embodies all that Glasgow Taxis is, ‘Your city’s friend’.
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This new proposition was translated into many languages to reach out to the diverse population of Glasgow and its visitors, demonstrating that they really are someone you can rely on to get you where you want to go safely.