Birlinn Brae is a development of individual design led new build homes in the West of Scotland on the shore of Loch Fyne.

Many creative projects start with a brief, a set of guidelines and formulated styles from the clients brand. This was different. This project was born from a feeling, an experience and an understanding of location. We wanted to create a campaign that would communicate these emotions. Landscapes, a poem, imagery and textures were our key features. These metaphors helped us imagine our designs. We wanted people to understand how living in one of these outstanding properties would make them feel.

The brochure was a very important tool for our client as the project was still to get underway. The release of the brochure coincided with the launch campaign. The design and feel needed to echo the words and expressions used for the campaign.

“It looks, feels and delivers the impact of quality we desired. It really is, ‘beauty in every detail’.”
Gordon Russell - Founding Partner, Detail.